Tell me your story
Share a little about your business, your goals and what you’d like to create.
Photography, video, creative assets and social media campaigns for small businesses.
Photography that captures your people, products and business for your website, social media and marketing.
Video content that brings your brand’s stories, products and experiences to life.
Branded visual assets for your website, social media and marketing.
Full social media campaigns that bring your brand’s story together through photography, video and creative assets.
A selection of photography, video and creative work, bringing the people, places and stories behind each brand into focus.

People behind the business

Food & hospitality

Campaign content
Food content from my own creative projects.
Share a little about your business, your goals and what you’d like to create.
We’ll shape the brief, creative direction and project details around your brand and the content you need.
We’ll bring your story to life through photography, video, creative assets or a full social media campaign.
I’m Jack, the creative behind Optical Flavour.
Creating my own food-focused content sparked a desire to help other businesses tell their stories visually. My favourite part is getting to know the people behind a brand and finding the details that make it their own.
Based in Melbourne and working across Victoria, I offer photography, videography, asset creation and full social media campaigns for small businesses. Travel further afield is welcome.